Nepherterra “Neph” Best is an award-winning public relations professional and communications strategist. She is the co-founder of Pride Public Relations, based in uptown Charlotte. During her 15-year career, she has successfully managed public relations campaigns in more than 25 industries, including health care, government, financial services, retail, real estate and entertainment.
In her role as Communications Associate, Neph is responsible for the successful oversight, coordination and implementation of North Carolina’s media and messaging efforts related to the Affordable Care Act. She cultivates key, consistent messages for partners on the ground to rely on; actively pitches stories, deadlines and local ACA enrollment events; preps in-person assisters and consumers for media interviews; and cultivates and leverages relationships with media.
Neph earned her Bachelor of Arts Degree in Communications from Johnson C. Smith University and recently received a MicroMasters Certificate in Strategic Innovation. She is currently pursuing her Accreditation in Public Relations (APR) designation from the Public Relations Society of America.
